When I first heard the lead single “Honey” from the new Badu album a couple months ago I wasn’t into. In fact if I remember correctly I turned it off after only about thirty seconds. Erykah Badu has been gone for a minute but supposedly she has 3 (yes three) projects in the works for this year. With the Madlib collaborative project leaking out slowly (check out Gilles Peterson’s ‘Worldwide’ radio show here) I’m fairly confident it will see the light of day at some point and with the release of a video for “Honey” it seems that this project will also be out at some point sooner rather than later (although in this always unstable music industry who ever knows what’s gonna happen!?!). As for the third project I don’t know anything about it and don’t really want to worry about it either. We have tracks from two projects, both of which are sounding better and better with every listen and new track that leaks (Yeah my mind has been changed since that first initial listen!). On top of that the video for “Honey” is so dope! Check it out:
The combination of black and white footage with color album covers that Erykah recreates with herself on them is just genius. Add to that the fact that the whole time crates are getting dug through and at the end she throws in the message “Support your local record store!!!!!!!!!!”
Badu is realer than most and this is a great example of how music videos can (and probably should) be done.
Originally posted here Feburary 6th, 2008